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In the age of hybrid working, every aspect of the company seems to be a factor in recruiting and retaining talent. From team composition to office organization: every detail must be taken into account to attract employees. It's a real revolution for companies and a turning point for the professional world.
In line with this approach, a company's image must be reflected in its organization, teams and offices. This is no longer an "accessory" issue, but a truly strategic one.
Focus on employee expectations
In the broadest sense of the term, the work environment relates to the day-to-day life of an employee in the workplace. Consequently, we can refer to it as the totality of both material elements (offices, decoration, IT equipment, comfort), and human resources (colleagues, partners, customers). But the work environment also includes services such as safety and overall hygiene of the premises, which must be taken into account in the well-being of employees. Take the example of an office with no natural light: employees won't have the comfort they need, and their productivity will be reduced.
What's more, employee expectations are no longer the same as they were five years ago, let alone ten years ago. In fact, the changes experienced by society in general are having an impact not only on the way companies operate, but also on the selection criteria for future recruits, whatever their age or position.but also on the selection criteria for future recruits, whatever their age or function. Lhe DARES figures on workforce movements bear witness to this: in the third quarter of 2021, there were around 500,000 resignations and 121,000 contractual terminations, a higher level than for the same period in 2019, before the crisis.
Knowing how to differentiate and position yourself
As for the Unedic barometer barometer on perceptions of unemployment, nearly six out of ten workers say they have at least one of the following four projects "in progress" or "in mind": changing job, employer, sector of activity or training in their current job.
As a result, employers need to be attractive and offer "nomadic" offices to limit the loss of talent. So it's no longer a side issue when recruiting, but a real topic of discussion. As a result, recruiting is no longer as simple as it once was. That's why it's so important to take care of your talents, to avoid them fleeing to a competitor. Developing your company's culture, values, mission and objectives seems more necessary than ever.
New challenges for recruitment and the organization
Recent studies have shown that working conditions are the most important factor in choosing a company. Indeed, remuneration is no longer the only decisive factor in the eyes of job seekers. Employers were already aware of this, but have had to adjust with the arrival of hybrid work.
In reality, they are no longer in a strong position, as recruitment is becoming more and more inverted. In fact, we're seeing a rethinking of the overall recruitment process in France. This n'is no longer the potential employee who makes the effort to show off his or her qualities to convince the company to recruitbut rather the opposite phenomenon. phenomenon. The result is a veritable "war for talent" between companies in the same sector.
The barometer carried out by BPI France and the Rexecode Institute in November 2021 shows that 79% of small and medium-sized business owners have experienced difficulties in hiring. And that just over a third of vacancies have been unfilled for more than six months, including 12% for more than a year..
Attracting and retaining talent
All means are therefore put on the table to attract these talents during the recruitment process. Recruiters are looking for complementary profiles to create a heterogeneous heterogeneity within the company. It's true that the more diverse the profiles, the more innovation and creativity will be at the heart of the business. It is also essential that common values are shared between employee and employer.
We know that French employees have developed a taste for telecommuting over the past two years as a result of the health crisis. The results of the Baromètre Télétravail 2022 (Telework 2022 Barometer) published by the Comptoir de la nouvelle entreprise of Malakoff Humanis bear this out: almost half of all employees say they would like to work in hybrid mode. It should be noted that flexibility is the main attraction (86%). Other benefits of telecommuting include reduced physical fatigue (85%), improved health and well-being (82%) and greater work efficiency (80%).
We invite you to consult our case studies for more concrete examples.
How does office organization encourage people to come and work face-to-face?
The organization of space and the decoration of offices promote employee well-being. These are two key levers for boosting productivity. A recent survey conducted by Opinion Matters in May 2021 showed just how important this well-being at work is. Three-quarters of French workers would choose their future employer on the basis of comfort and technology. Employers are taking concrete action to maximize employee well-being. The company 's strategy is focused on the employee experience. Find out all the survey statistics for employees and employers.
In addition, it is possible to rethink the layout of space, which is quality of life at work (QWL). Furniture also seems to have an impact, since the more comfortable employees are, the better they'll be able to work. Designing and optimizing workspaces is essential to make room for collaboration. It's important to configure offices so that they can be moved around quickly, thus optimizing space. It's also important to strike the right balance between individual spaces, collective spaces and relaxation areas. Employees really need to feel "at home", while still having a professional environment in which to concentrate.
Quality of life at work takes on its full meaning
In conclusion, the professional sphere has really evolved. Employees and employers alike have become more aware of the issues. The way work is conceived has been extensively modified. Work habits, workstations and work situations have also been turned upside down. A few years ago, we would never have imagined that so many people could work from home so often. so often from home, nor that they could alternate between telecommuting and face-to-face work at will. Today, however, this has become the norm, and companies are making every effort to adapt to it. As a factor in both recruiting and retaining talent, recruiters are tending to comply. Take a look at one of our articles on the subject..
To cultivate a corporate life and motivate employees to come on site, they need to be inventive. This is a real opportunity to develop a strong, well-known corporate image. Innovate to attract your employees: decoration, board games, plants, group activities, etc. All you have to do is find the ones that seem the most relevant and influential. Take a look at the Veolia case studywho changed the organization of their workspaces.
