Digital transformation has become an inescapable part of today's business landscape, and requires a certain organizational agility. As more and more companies embark on their digital transition, it is essential to understand how to ensure the success and sustainability of this transformation. Here are a few keys to a successful digital transformation.
1. Establish a clear vision
The first step towards a successful digital transformation is to establish a clear vision of what you want to achieve. This vision must be aligned with your company's strategic objectives and guide all your digital transformation decisions.
Microsoft has developed a clear vision for hybrid working, promoting a flexible working culture that allows employees to choose where and when they work, while fostering collaboration and productivity.
2. Involve management
Digital transformation is a profound change that affects the entire organization. It is therefore crucial that the company's management is fully involved and actively supports the transition with a digital strategy.
Salesforce has actively involved its management in the transition to hybrid working. Leaders encouraged employees to adopt a flexible working style and adopted this approach themselves, setting an example.
3. Focus on corporate culture
Digital transformation isn't just about technology, it's also about corporate culture. It's important to foster a culture that encourages innovation, digital collaboration and continuous learning.
A Citrix survey reports that 70% of employees benefiting from hybrid working say they have a strong emotional bond with their organization and management team.
- Compared with 60% of remote employees.
- And 58% of face-to-face employees.
Starting in 2019, Welcome to the Jungle has introduced a four-day working week for all its employees. Similarly, teleworking was already a priority at Welcome to the Jungle long before it became common practice after the Covid pandemic. The initiative was launched back in 2015, and currently a third of employees have opted to work remotely.
4. Train employees
One of the keys to successful digital transformation is ensuring that your employees have the skills they need to work in a digital environment. Digital training and skills development must therefore be a priority.
IBM has set up online training programs to help its employees develop the skills they need to work effectively in hybrid mode. They offer online resources and virtual training sessions on collaboration tools and time management.
5. Choosing the right technologies
There are many tools and technologies available to support your digital transformation .It's essential to choose the ones best suited to your needs. Solutions such as the one offered by Jooxterwhich uses artificial intelligence and connected objects, can help optimize the use of workspaces and foster collaboration.
6. Focus on the customer experience
Digital transformation offers an opportunity to rethink the user experience. By using technology to enhance customer interaction, you can increase customer satisfaction and foster loyalty.
Shopify, an e-commerce platform, has set up dedicated customer support teams made up of remote experts. They use online communication tools to deliver a smooth, responsive customer experience, wherever employees are located.
7. Measure and adjust
Finally, it's crucial to regularly measure the progress of your digital transformation and adjust your approach according to the results. Adopting relevant key performance indicators (KPIs) will enable you to track the progress of your transition and identify areas for improvement.
HubSpot uses analysis tools and key performance indicators to measure the effectiveness of hybrid working. They monitor team performance, employee engagement levels and business results to adjust their approach accordingly.
Conclusion
In conclusion, digital transformation is a complex journey that requires a clear vision and a supportive corporate culture. Management involvement is essential. It can put in place appropriate employee training, choose the right technologiesand provide ongoing assessment of progress.
With these elements in place, your company is well positioned to succeed in its digital transformation and reap lasting benefits.
