The collection of real-time occupancy data, or "smart data", is crucial. It is of great help to real estate organizations in managing their spaces in a hybrid context. The collection of accurate, anonymized smart data has become an imperative today. Digital workspace technologies play a key role in this. This intelligent data will enable employees to organize their work and collaboration. Owners can help their customers use their spaces efficiently. They also enable customers to organize services such as cleaning and catering.
Currently, the top priority for any commercial real estate organization is to understand office use in the post-Covid era. They need to retain, expand and arrange adequate office space to meet customer demand.
Digital workspace technologies are an effective tool for collecting intelligent data
Real estate organizations with the most advanced plans recognize the importance of digitalworkspace technology. They know that it is essential to providing a safe and convenient working environment for corporate clients. This technology measuresactual occupancy and provides a real-time view of space use. In fact, it's becoming clear that data will be a way for commercial building operators to differentiate themselves. It's also a way for them to enhance their employer brand, elevate their image to one of expertise and concern for the well-being of their employees. And we believe there will be strong demand for it worldwide.
Nowadays, there are many ways to obtain information on premises occupancy. These include WiFi, network and Bluetooth connections, access control, badge tracking and video surveillance images.
Each of these methods has its merits, but none is really ideal or precise. The same person can be connected to several devices, and badges can be inserted but not removed. This leaves us with no way of knowing where people actually are in the building. Are they using the open spaces or meeting rooms on a particular floor? The use of these technologies also raises concerns about the confidentiality of smart data. Smart data must be used with care.
Anonymized smart data: respecting tenants' privacy while enabling data-driven recommendations
That's why intelligent workspace technologies are gaining ground. They are far more effective at providing real-time insight into what's going on, and can collect intelligent data in a way that remains anonymous. The occupancy sensors deployed are totally independent of the corporate network, as well as the building's infrastructure.
This means that landlords can install this equipment in their buildings without their tenants having to worry about their privacy. Smart data is very useful for understanding work habits. Understand occupancy trends, usage patterns and promote fluidity. This data enables us to advise tenants in advance on their office requirements. Quantify the number of square meters required, and think about the optimum design and layout. We can, for example, consider larger meeting spaces or open-plan offices. As part of the process of reorganizing space, environmental considerations must also be taken into account. Optimizing spaces means using them more intelligently and freeing up space for other uses. With the advent of telecommuting and the combination of face-to-face and remote working, employees are changing the way they work.
Smart data " used to be a highly controversial topic. But with smart, accurate, real-time data, owners can make value-added recommendations that are reliable. They can also present prospects with well-founded assumptions, based on data from similar customers.
The key role of "smart data" in employee well-being and talent retention
This smart data can also be used to determine and anticipate adjustments to social distancing measures. Nobody really knows how the space will be used until employees start coming back to work. As telecommuting has become the norm, you have to deal with distancing. Knowing that you can make adjustments based on evidence is not only effective, it's also reassuring for employees. If you find that workspaces are fully occupied on Mondays, a different flexible working model will be ideal. Hybrid or flex office working not only makes space use more fluid, but also offers flexibility and a higher quality of working life. It also addresses more practical issues. It's easier to know which areas need to be cleaned, and provides a better understanding of catering flows.
However,intelligent technology integrated into everyday productivity tools like the Microsoft calendar, makes perfect sense. People can plan ahead and say when they're going to be there and match it up with their colleagues. So when a colleague is present and I want to collaborate with them, we can reserve a specific space.
Organizations make huge decisions about where, when and how people go. The ability to offer intelligent, data-driven services, such as those described above, will be invaluable in helping them make these decisions. And by doing so,commercial real estate teams will be able to stand out and offer added value over their competitors.
If "smart data" is a solution that interests you
If you manage a large property portfolio and want to understand how to help your customers use their space sensibly and efficiently, talk to us .
The Jooxter team can support you in implementing new working models: flex office or hybrid working, operated offices...Hybridization is beneficial to all from a space and team point of view. We give you the opportunity to optimize your workspaces and offer your employees a more flexible organization for greater collaboration. It's become the norm to move away from dedicated offices, and to favor flex and teleworking. We've helped many companies across Europe achieve their real estate goals and more.
